Our client is looking for a Casino Player Marketing Executive to drive marketing initiatives through strategic planning and implementation of effective player marketing and promotional campaigns.

Responsibilities

• Responsible for helping to deliver Casino KPI’s.
• Managing the Casino promotions roadmap from planning to implementation
• Generating ideas and scoping player promotions to increase deposits, play and player activity, to promote new game releases
• Identify opportunities for and implement cross-sell campaigns to and from other products (Sportsbook, Poker, Games, Bingo, Skill)
• Working closely with the Design Team to conceptualize promotions creative and messaging, optimizing offers and communication tools to ensure the creative assets meet the promotion objectives and concept and are aligned with the marketing strategy
• Working closely with the Web Team and localization teams to ensure the website is up to date and promotions are delivered to site effectively
• Responsible for implementing email marketing activities of the casino
• Management and control of bonus budgets and player incentives
• Produce periodic reports as required and analyze trends with focus on player communications (eCRM metrics, ROI)

Requirements

• Proven relevant work experience in online marketing and/or eCRM , preferably Casino in a multiproduct environment
• Understanding of the casino industry, with focus on customers’ expectations and needs, and the ability to deliver solutions that satisfy them and the business.
• Ability to think outside the box, in terms of creative promotional ideas and concepts
• Pro-activity, strong problem-solving skills, drive and commitment
• Excellent written and verbal communication skills to a Business standard.
• Ability to cope and deliver under pressure, great attention to detail
• Pro-activity, creativity, strong problem-solving skills, drive and commitment

Salary range £30k to £40k